Small Business Workshops

Upcoming Events

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Marketing Your Business (Nungarin)

Marketing Your Business (Nungarin)

Oct 22, 10:00am - Oct 22, 12:00pm

Nungarin Community Resource Centre28 Railway AvenueNungarin, WA6490 Map

⭐️ FREE workshop ⭐️
Get the knowledge and tools to develop an effective marketing plan to build a customer base, increase sales and ensure a sustainable business.

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both online and off-line environments), so it’s essential that your message is the one that ‘cuts through’.

Who's it for

This workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business.

Program

This workshop covers:

- market research

- identifying what makes your business unique

- developing your brand

- an overview of a range of marketing channels (offline and online)

- setting your marketing goals and budget

- keeping your loyal customers

- monitoring your marketing activities

You will receive a workbook with information and practical exercises to complete. This session includes a complimentary follow up meeting or telephone calls to assist in setting up or reviewing your marketing plan.

#Wheatbelt #Nungarin
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2 interested  ·  1 going
Single Touch Payroll (Pingelly)

Single Touch Payroll (Pingelly)

Oct 24, 7:45am - Oct 24, 9:45am

Pingelly Community Resource Centre18 Parade StreetPingelly, WA6308 Map

FREE workshop for small businesses that hire staff. The session will run through all you need to know to get your small business ready for Single Touch Payroll (STP) reporting and ensure compliance with the ATO.

The session will provide:
- An overview of STP
- What you need to do to get ready
- How to set-up STP with your cloud software if already using payroll software
- If you're not on cloud, the options available to you.

A light breakfast will be provided.
** Registration via Eventbrite is essential to secure your place **

#Wheatbelt #Pingelly
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3 interested  ·  1 going
Lunch+Learn: Getting Paid - Merchant Payment Solutions (Geraldton)

Lunch+Learn: Getting Paid - Merchant Payment Solutions (Geraldton)

Oct 24, 12:30pm - Oct 24, 2:00pm

Pollinators - CityHive184 Marine TerraceGeraldton, WA6530 Map

Bring your lunch and join us for LUNCH+LEARN at CityHive - FREE lunchtime presentations for small business owners and operators.

Are you thinking about opening a small business and are unsure how to charge your customers for products or services?

Are you currently in business and unsure what your options are? Or how to better utilise a Point of Sale (POS) system?

Join us for a FREE presentation on the various Point of Sale (POS) and Merchant Facility options and how to make them work for you!

Who's it for
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This is an entry level workshop for people with little or no understanding of POS & Merchant Facilities.

It will also be useful for business owners who want to see what other options that could be suitable for them.

Program
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This workshop covers the following topics:

- POS Overview

- Hardware Options

- Online Overview & Options

- Bank Merchant Facilities

- Physical Store? Online Store? Both?

There will be an opportunity to ask questions or you can book a Free one-on-one follow up consultation afterwards to discuss your individual requirements.

Workshop Facilitator
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Emma O’Brien has several years of business, administration and financial experience in a variety of areas including taxation, superannuation, accounts, payroll, management, finance and business operations.

** RSVP Essential **

#MidWest #Geraldton
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8 interested  ·  3 going
Understanding Business Financials (Port Hedland)

Understanding Business Financials (Port Hedland)

Oct 24, 5:30pm - Oct 24, 8:30pm

Port Hedland Chamber of Commerce Inc18 Edgar StPort Hedland, WA6721 Map

It is essential to be able to understand the financial health of your business, without relying solely on your accountant.

This free workshop will show you how to develop ‘snapshot’ measures (key performance indicators) of your business progress to make sure it stays on track. It will also provide you with a good understanding of your financial essentials so that you will know the right questions to ask your accountant.

Who's it for
-----------

This is an entry level workshop for people with little or no understanding of business financials.

It will also be useful for business owners who want to be better equipped to spot financial problems or areas of concern.


Program
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This workshop covers the following topics:

- how to read a profit and loss statement
- knowing the difference between margin and mark-up
- understanding a balance sheet
- tracking key performance indicators
- knowing your net cash position
- the importance of managing cash flow.

You'll receive a practical workbook, and there will be an opportunity to ask questions.

You are advised to bring a calculator with you.

RSVP Essential.

#Pilbara #PortHedland
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22 interested  ·  2 going
Digital Marketing Advanced (Geraldton)

Digital Marketing Advanced (Geraldton)

Nov 8, 9:00am - Nov 8, 12:00pm

RSM Australia12 Bayly StreetGeraldton, WA6530 Map

FREE workshop for small businesses
Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.

Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.

This workshop examines a range of digital marketing strategies, including paid SEM with Google Ads (previously known as AdWords), to help you understand what could work for your business.

Who's it for?
Are you interested in reaching your customers online, using paid SEM and improving your SEO while applying real-time data analytics? Digital Marketing Advanced will give you the practical advice and digital skills you need to grow your business.

This intermediate workshop is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have a good prior working knowledge of digital marketing tools.

Program
This workshop covers:

- what customers are looking for online
- types of digital marketing
- paid Search Engine Marketing (SEM) with Google Ads
- organic search with Search Engine Optimisation (SEO)
- an introduction to Google My Business
- understanding analytics
- exploring Facebook Insights and Facebook Pixel.

You'll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.

Presenter
Business Local advisor, Jen Hanrahan has specialised in digital marketing since 2005 and before joining our team, Jen owned and ran Blaze Digital – a busy web design and online marketing consultancy servicing small businesses nationally from Geraldton.

#MidWest #Geraldton
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20 interested  ·  7 going
Facebook Essentials for Small Business (Bruce Rock)

Facebook Essentials for Small Business (Bruce Rock)

Nov 11, 4:30pm - Nov 11, 6:30pm

Bruce Rock Community Resource Centre40-42 Johnson StreetBruce Rock, WA6418 Map

FREE workshop for small businesses who have a Facebook Page and want to optimise it with hands-on support from a Business Advisor.

Bring your laptop and mobile phone to work through Facebook for business in a relaxed, small class environment. Computers are also available at the CRC. Get and share tips on optimum Page set-up and ongoing engagement to maximise your reach and attract new clients and customers.

Workshop Outline

1. Facebook Overview - how it works and key stats

2. Page Set-up - checklist

3. Industry Specific Page Settings

4. Page Management - managing notifications, messages, comments, reviews and insights

5. Growing Your Page Likers/Followers

6. Posting - why, how and what your business should post.

7. Facebook Advertising - brief overview

** Registration via Eventbrite is essential to secure your place **

#Wheatbelt #BruceRock
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12 interested  ·  3 going
How to Write a Business Plan (Nungarin)

How to Write a Business Plan (Nungarin)

Nov 13, 1:30pm - Nov 13, 3:30pm

Nungarin Community Resource Centre28 Railway AvenueNungarin, WA6490 Map

This FREE workshop for small business owners and start-ups will give you the know-how to build a business plan that sets you up for success.
Business owners often wonder if they really need to write a business plan, particularly if they’re not seeking a bank loan. However, if you want to clarify your thinking, set a tone and direction for your business, and a deeper understanding of your market, the answer is certainly ‘yes you do’.

Who it's for
Anyone who is:

- in the early stages of starting their business
- needs to secure external funding
- already has a business but wants to develop a plan to clarify their thinking and look for new opportunities.

No previous business knowledge is required to attend this workshop.

Program
This workshop covers the following topics:

- what should be included in your plan and why;
- how a marketing plan fits into your business plan;
- why you need a financial strategy; and,
- how a SWOT analysis will help you identify your business opportunities.

You'll receive a practical workbook, and there will be an opportunity to ask questions.

About the Presenter
Willy currently lives in York and has worked in Northam for 13 years where she owned and operated a small business. Along with five years in media and promotional marketing roles including sales and management within the Avon Valley, Willy understands the many challenges small businesses face in the region.

Presented in partnership with Nungarin District Community Resource Centre.

RSVP is essential.

#Wheatbelt #Nungarin
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4 interested  ·  1 going