FREE Business Skills Workshops
Marketing Your Business (Geraldton)
Mid West Chamber of Commerce & Industry
130A Flores Road
Webberton, WA 6530 Map
This FREE workshop will provide start-ups and small business owners with the knowledge and tools to develop an effective marketing plan to build a customer base, increase sales and ensure a sustainable business. Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both online and off-line environments), so it’s essential that your message is the one that ‘cuts through’. Who's it for? This workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. You can register for either a morning session or an evening session to suit your schedule. Program Presented by RSM Business Local - Business Advisor, Jen Hanrahan, this workshop covers: - market research - identifying what makes your business unique - developing your brand - an overview of a range of marketing channels (offline and online) - setting your marketing goals and budget - keeping your loyal customers - monitoring your marketing activities You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions and book a follow-up 1-on-1 advice session. About the Presenter Jen Hanrahan has over 20 years experience in marketing and communication roles across Australia in government, not-for-profit and business. Before joining Business Local, Jen owned and ran Blaze Digital, a successful web design and online marketing consultancy in Geraldton which helped over 100 small businesses to launch and grow online. Refreshments and nibblies provided. #MidWest #Geraldton
Advertising Forum (Geraldton)
Mid West Chamber of Commerce & Industry
130A Flores Road
Webberton, WA 6530 Map
FREE Q&A forum for small business owners and start-ups. So you’ve set up a nice website, and have a Facebook Page, but the sales aren't coming in as fast as you'd like? If you’ve ever wondered, “Should I pay for ads?” The answer is yes. If you're wanting to boost sales, clear stock, launch a new brand, product or service or enter a new market, this workshop is for you. This is a rare chance to hear from Geraldton's major media outlets and a digital marketing expert about how you can get the most from your advertising spend. Program The forum will be facilitated by RSM - Business Local advisor and marketing veteran, Jen Hanrahan who has planned and run integrated advertising campaigns across all media. - why pay for advertising? (Jen Hanrahan, RSM - Business Local) - newspaper advertising (Brenda Griffin, The Geraldton Guardian & Mid West Times) - outdoor advertising (Jen Hanrahan, RSM - Business Local) - television advertising (Holger Klee, GWN7) - online advertising (Vanessa Patience, Amplify Marketing ) - radio advertising (Leigh Jones, Red FM & Spirit Radio) - audience Q&A There will be an opportunity to ask all presenters questions and book a follow-up 1-on-1 advertising consultation with RSM - Business Local advisor, Jen Hanrahan. #MidWest #Geraldton