FREE Business Skills Workshops
Facebook Essentials for Small Business (Mid West & Gascoyne)
Online
FREE beginner level webinar for small businesses in the Mid West & Gascoyne who have a Facebook Business Page and want to use it more effectively attract and serve customers.
Get and share locally relevant tips on optimum Page set-up and ongoing engagement to maximise your reach and attract new clients and customers.
To Register
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* Registration via Eventbrite is essential to receive your webinar invitation link
* To ensure locally relevant examples and follow up support, this webinar is only open to businesses located in the Mid West & Gascoyne region.
What we will cover
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1. Facebook Overview - how it works and key stats
2. Page Set-up - checklist
3. Industry Specific Page Settings
4. Page Management - managing notifications, messages, comments, reviews and insights
5. Growing Your Page Likers/Followers
6. Posting - why, how and what your business should post.
7. Facebook Advertising - brief overview
8. Q&A
** Registration via Eventbrite is essential to secure your place **
If you cannot make this workshop or would like 1:1 support with Facebook, Instagram or any aspect of your marketing, please book a free 1:1 marketing consultation by calling 1800 249 562 or online at www.rsmbusinesslocal.com.au/mid-west
Presenter
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Business Local advisor, Jen Hanrahan has specialised in digital marketing since 2005. Before joining our team in 2018, Jen owned and ran Blaze Digital – a busy web design and online marketing consultancy servicing small businesses nationally from Geraldton.
#MidWest #Gascoyne
Understanding Business Financials (Mid West & Gascoyne)
Online
It is essential to be able to understand the financial health of your business, without relying solely on your accountant.
This FREE webinar will show you how to develop ‘snapshot’ measures (key performance indicators) of your business progress to make sure it stays on track. It will also provide you with a good understanding of your financial essentials so that you will know the right questions to ask your accountant.
To Register
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** Registration via Eventbrite is essential to receive your webinar invitation link
** To allow us to provide and share locally relevant examples and follow up support, this webinar is only open to businesses located in the Mid West & Gascoyne region.
Who's it for
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This is an entry level workshop for people with little or no understanding of business financials.
It will also be useful for business owners who want to be better equipped to spot financial problems or areas of concern.
Program
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This workshop covers:
- how to read a profit and loss statement
- knowing the difference between margin and mark-up
- understanding a balance sheet
- tracking key performance indicators
- knowing your net cash position
- the importance of managing cash flow.
You'll receive a practical workbook, and there will be an opportunity to ask questions.
#MidWest #Gascoyne
Branding with Canva (Mid West Gascoyne)
Online
Want to create professional looking promotional images for social media? Or create a branded poster, flyer, menu or price list for your business?
In this FREE webinar for small business you will learn how to use Canva - a free tool that makes it easy to create amazing branded graphics from templates. This beginner level presentation will help you understand the basics of branding and show you how to use Canva like a pro to maintain consistency across all media for successful brand recognition.
To Register
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** Registration via Eventbrite is essential to receive your webinar invitation link
** To allow our presenter to provide and share locally relevant examples and provide fully funded 1:1 follow up support, this webinar is only open to small businesses located in the Mid West & Gascoyne regions.
Program
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This webinar covers:
- Basics of branding
- Review of your business brand
- Canva overview and account set-up
- Canva demonstration (create a Facebook cover)
- Setting Up Your Brand Kit (logo, colours, fonts)
- Choosing the right images
- Using templates
- Printing considerations
Presenter
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Business Local advisor, Jen Hanrahan has specialised in digital marketing since 2005 and before joining our team, Jen owned and ran Blaze Digital – a busy web design and online marketing consultancy servicing small businesses nationally from Geraldton.
#MidWest #Gascoyne